Why follow-up timing matters so much after a showing
Studies consistently show that the first follow-up after a showing — sent within a few hours — has the highest open and response rates. Buyers are still emotionally engaged, the home is fresh in their mind, and they're making decisions. An email that arrives two days later has far less impact.
The 3-touch sequence is the sweet spot: same day, day 3, and day 7. The first email confirms you're on top of things and gives them a chance to share reactions. The second adds value — a comparable or an answer to a question they raised. The third is a light check-in that keeps the door open without pressure.
What to say in each follow-up email
- Email 1 (same day) — acknowledge the showing, invite feedback, confirm next steps
- Email 2 (day 3) — address any concerns raised, share a relevant comparable or market update
- Email 3 (day 7) — light check-in, remind them you're available, don't apply pressure
Frequently asked questions
What if the client said they're not interested?
DoorScribe adjusts the tone based on the reaction you select. "Not interested" generates a gracious, low-pressure sequence that keeps the relationship warm for future searches rather than pushing on the specific property.
Can I use these in my CRM drip?
Yes — copy each email into your CRM (Follow Up Boss, KVCore, etc.) as individual drip steps. The full DoorScribe app lets you generate and save sequences for multiple clients simultaneously.
How personal should the follow-up be?
As personal as possible — reference the specific property, their specific feedback, and their specific situation. DoorScribe uses all the context you provide to make each sequence feel tailored, not templated.